When many of the products you carry are considered to be a designer brand and referred to as art that can be found in museums around the world - designing a functional website to present these products can be challenging.
After reviewing the old website, zfactor met with Prestige Business Interiors and help plan a branding & marketing strategy to better reflect their business and products online. By reviewing their corporate & sales strategies, it was apparent that the focus of the company was to create working environments that employees would thrive in while providing high performance furniture. By defining a brand that is as much about helping companies work better than about high quality furniture, we were able to utilize and present their hundreds of white papers, articles, and processes to both help their credibility, but also their content for the site.
Utilizing a .php driven content management system, the website features a live jquery cataloging function to help prospects navigate easily through their hundreds of products & brands, while rich content and images for these hundreds of "works of art" are managed through a product management module created. Several online forms was included and dispersed throughout the site to allow visitors easy access to forward questions and comments. Finally, an install of Google Analytics allowed us to measure effectiveness of both the website and search engine traffic.
Within 1 week of launch, Prestige Business Interiors had moved up to the top spot in Google for old search queries, while showing up in several new ones as well.
Visit www.PrestigeBusinessInteriors.com now